Monthly Archives: September 2018

7 Easy Steps to Conducting Your Marketing Research Plan!

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented without the use of a MIS (Marketing Research System) to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.Here are the steps to implementing a marketing research process.1. Ask yourself if there is a real need for marketing research. It’s not only the first step to take but a very critical one as well! Research takes a lot of time due to the overload of secondary information available on the Internet. It’s ideal to think that it takes months or even a year to completely finalize a marketing research agenda. The other factor you will need to consider is the cost of doing it, especially if you hire an agency to do it for you. What you want to compare is the value of the information vs the cost of the information. If the value of the information is worth the cost and time of doing it, then by all means, go for it buddy!If you’re still unsure, here’s a few quick guides to go by to determine that marketing research is not needed:a) The information is already available

b) The timing is wrong to conduct marketing researchc) Funds are not available for marketing researchd) Costs outweigh the value of marketing research2. Define the problem. This is the most important step (assuming you’ve decided to do marketing research). If the problem is incorrectly defined, all else will become wasted effort! Keep in mind that the need to make a decision requires decision alternatives. If there are no alternatives, no decision is necessary. For example, let’s say your sales are down by 30%, therefore becoming a problem with your revenues. Your alternatives may be to see how well ads #2 does compared to ads #1 in terms of sales. Use secondary data sources to develop ideas further into the research.Here’s a powerful technique to use in order to pinpoint important problems and receive information all in one: create a focus group! Here’s why:a) it generates fresh ideasb) allow clients to observe their participantsc) understand a wide variety of issuesd) allow easy access to special respondent groups3. Establish objectives. Research objectives, when stated effectively, can provide the information needed to solve the problem you have from step 2. All of your objectives should be what you want to study in your market research and specific as possible.Here’s a quick checklist of what to include in each and every objective:a) specify from whom information is to be gatheredb) specify what information is neededc) specify the unit of measurement used to gather informationd) use the respondents’ reference to re-word the question4. Determine research design. There are 5 different designs you can choose from to get the information you need, such as descriptive, exploratory, causal, and diagnostic research. Descriptive research describe market variables. Exploratory research allows you to get information in an unstructured way. Causal studies is to try to reveal what factor(s) cause some event to happen. Diagnostic research focuses on the sources of satisfaction and dissatisfaction.5. Choose method of assessing data. Secondary data is more easy to access than primary data, such as online surveys. However, if you are into the traditional way of doing data collection (i.e. telephone, mail, F-2-F), they all still have a place in marketing research. The questionnaire that you present to the respondents must be worded clearly and unbias.Here’s a few pointers you want to remember when creating the forms for your questionnaire:a) use nominal, ordinal, interval-Likert, interval-S-D, interval-Stapel, and ratio measurementsb) questions pertaining to each research objective (step 3)c) questions pertaining to attribute, attitude, or behavior

d) have 1 open-ended question (I would definitely keep this at a minimum, if I were you)6. Determine sample plan and size. Your sample plan should describe how each sample element is to be drawn from the total population. The sample size tells how many elements of the population should be included in the sample. In other words, the purpose of the sample plan is to give you representativeness, while the sample size gives you accuracy!Here’s a small but important task to take to prevent or minimize nonsampling errors from occurring: validate your participants by re-contacting!7. Analyze and report the data. It’s always good to go back and run tests on the information you have to screen out errors that may occur. Once you have all that you need for the research (pie charts, bar graphs, statistics, survey, etc), you want to be sure to create a report of it. Carefully present the research report in a way that communicates the results clearly, yet accurately to the client.Remember marketing research is all about connecting the dots. The more information you know about your consumers, the more you bridge together with your consumers. The more closer you bridge together with your consumers, the more miles you create for long-term customer relationships. Go for it!

Smart Ideas: Vehicles Revisited

The Best RV Esplanade You Can Acquisition In Texas If you are a common company to the southern states, abnormally Texas, you ability acquisition that there are a lot of RV parks amid in the state. Recreational car parks are abounding in the accompaniment examples such as lakes, deserts, prairies, littoral areas, or the batter will accomplish you ability wish to appear aback to every year. With a lot of amusement car parks to appointment and analyze it makes it harder for you to adjudge on visiting just one, or to say that a assertive esplanade is the best. There are four of the a lot of acclaimed ones in Texas that you should be abiding to appointment and analyze more: If in case you wish to adore a barbecue beneath the sun during the algid winter division again the absolute recreational car esplanade for you to appointment would be the on at Jamaica bank which is begin on the Island of Galveston. This alarming esplanade can be begin beyond from a balmy bank and provides you a appearance of the Mexican Gulf and the Bay of Galveston. This admirable esplanade provides visitors with a lot of altered accessories they can use. The recreational esplanade sites can board the better recreational car coaches. They aswell accept an electric angle up that provides up to fifty amperes of service. You can accretion access to all their accessories such as basin tables, Clubhouse, conditioning room, laundry apparatus and even a big awning television set. You a lot of acceptable will not be even authoritative use all those added accoutrement back you’ll be absent with pond in the pool, traveling to the spa, accepting fun at the beaches, and adequate a cine in the outdoors with your family. There are a ton of eye communicable sceneries and areas in the esplanade such as the Moody Garden aquariums, Johnson Space centre, an IMAX theatre, and a Rainforest Pyramid. In accession to that, abounding big contest aswell appear in these one of a affectionate recreational car parks.

If you wish to feel like you were allotment of those old west stories, accord the Wagon Wheel recreational car esplanade in the Southern plains breadth of Texas a try. This is a abode that is complete with the accessories ahead mentioned and even added as it aswell has internet – which is actual top in acceleration – , a television satellite, and are aswell cull through, with casework of up to fifty amperes available. Every individual one of the sites accept anchorage that are attainable and able-bodied paved, they aswell accommodate blaze rings and barbecue tables. There is a arranged accessibility abundance abounding of appurtenances you ability need, absolutely furnished cabins for rent, a clubhouse, cottages for rent, and recreational cars so all you accept to do is yield yourself there if you don’t own one. There is little adventitious you’re traveling to be spending all your time in this abode admitting back a lot added admirable afterimage scenes anticipate in places adjacent such as the zoo at San Antonia, the baptize esplanade at Schlitterbahn, and the river in Guadalupe just to name a few.